Lollapalooza
Logo Development
Rebrand
Merchandise
about this project
For this project, I rebranded Lollapalooza, a widely recognized music festival. The challenge was to refresh
its visual identity while maintaining the vibrant, energetic qualities. The first thing I did was create a new logo to
get a sense of what direction to go in. Then a color
palette and brand elements were created.
In addition to the rebrand, I designed a range of merchandise and designed a website where users can purchase tickets and explore the lineup of performing artists.
