The Bookshelf Dev
Rebranding
Socials
Print Collateral
about this project
This was a collabrative project while I was doing my internship at Canyon Creative. The client came to us wanting a rebrand for her personal business. The goal was to create a new logo, brand guide, and assets that used bright colors and gave the brand a fun and playful tone.
The first steps of this project was to create the tone and mood for the brand. Based off of that, a color palette and various logo concepts were created. Once a final logo concept was picked, brand elements and icons were created which were than applied to real assets. Some of these assets included social media templates, letterheads, business cards, and a slide deck template. For the social and slide deck materials, I designed flexible layouts using placeholder text, allowing the client to easily customize the content.
